Planning & Logistics
Distribution was built into the gate flow. Wristbands went out pre-charged in sealed packs, while glow sticks were staged in the lower sections so the two formats lit up different parts of the house.
The wristbands held their color lock through the full set, and the glow sticks gave the lower bowl a bright, directionless wash that cameras picked up from every angle.
Impact & Results
During the encore the controller ran a single blue wash across both products, unifying the crowd into one coherent image for the broadcast close.
Branded face-plates on the wristbands carried the tour logo, extending sponsorship visibility into every photo and clip shared online.
Unsold and returned units were re-boxed for the next date, keeping a single inventory in rotation across the full run.
